MOG (online music)

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MOG
URL http://mog.com
Commercial? Yes
Type of site Music Community
Registration Free
Owner MOG, Inc.
Created by Communal

MOG is a social networking site where computer users who listen to their music primarily on their computers or iPods can set up personal pages with their musical interests and listening history. There are tools for connecting with other similar users. MOG is similar to Last.fm, but it first uploads a listing of a user's digital music collection to their MOG page, then it keeps track of what music is played on the user's computer.

Other features include music-focused blogging, dedicated pages for artists, albums and songs, tagging of music items, and direct links to iTunes and Amazon for music purchases. The site distributes a small application called MOG-O-MATIC that continuously updates the user's MOG site with the music currently playing on their computer or listened to on an iPod and any music added to the user's digital collection.

MOG was started by David Hyman, former CEO of Gracenote, former SVP-Marketing at MTV Interactive, co-founder of Addicted to Noise.

MOG is built on Web 2.0 technologies, including Ajax and Ruby on Rails, and powered by Gracenote Music ID technology.

MOG is a privately-held company headquartered in Berkeley, CA. It has raised capital from a variety of sources, including $2.8 million in A Round funding in April, 2008 from two of the four major labels Universal Music Group and Sony BMG along with The Angels' Group. Since its launch on June 20, 2006, MOG has been featured in BoingBoing, Coolhunting, MTV.com, Newsweek, Rolling Stone, Blender, Reuters, Spin.com, and many other media outlets and blogs.

In late 2008, concerns were raised about MOG's future, in particular its financial status. Reports that affiliate payments were being pushed back sparked rumors of money troubles. This came after several months of user complaints about site performance and bugs in the MOG-O-MATIC application that frequently resulted in system crashes.

However, in April 2009, MOG relaunched its homepage with an increased focus on music news and a curated selection of user-generated blog posts about music. Raising $12.5 million in funding to date, including strategic investments from venture capital firms Menlo Ventures, Simon Equity, Universal Music Group and Sony Music, MOG launched the new ‘’’MOG All Access’’’ online subscription-based digital music service in North America. The service costs five dollars per month and is backed by all four major music labels: the Universal Music Group, Sony Music Entertainment, the Warner Music Group and EMI Music, plus thousands of independent labels through the digital distributors Orchard, IODA and Beggars Group.

The service is similar to Pandora, the free online radio site, and music subscription services like Rhapsody. Users can listen to the songs of any artist and build a playlist with the music. By manipulating a slide bar, users can also gradually add a smattering of tunes by similar artists, in effect customizing their own online radio station. Users can then share these playlists from their site on the MOG service. Tracks stream at a high-quality 256Kbps in this browser-based service, which has plans to launch a mobile music component by as early as the end of 2009.

A Complete Music Experience

MOG All Access is a natural extension of The MOG Music Network, the largest network of music blogs on the web. In addition to having access to millions of songs, All Access subscribers will be able to learn more about the music they're listening to by easily connecting to all sorts of content from news and reviews to playlists and lyrics.

Features

MOG All Access

MOG’s All Access online subscription music service allows users to create playlists through access to over six million songs online via licensing by all four major music labels. MOG All Access is available for Windows and Macintosh. This service launched by MOG on December 2, 2009.

MOG-O-MATIC

MOG’s MOG-O-MATIC technology automatically creates a MOG page, so the MOG community can see what’s in the user's music collection and the artists, albums and songs listened to. MOG-O-MATIC is available for Windows and Macintosh.

Supported players for Windows

Supported players for Mac

Social Networking

MOG’s “Find MOGS Like Me” feature automatically shows the user other users with a similar taste in music.

Music Discovery

Music discovery at MOG is driven by user recommendations. MOG connects people with similar musical taste and then displays the music collections on their iPods and hard drives. MOG provides 30-second sound samples of every song as well as direct links to iTunes and Amazon for download and CD purchases. It also features streaming uploads which allow visitors to hear entire tracks as uploaded by members of the community. MOG lets members upload complete MP3 files up to 15MB in size.

Blogging

MOG has tools for blogging. MOG-O-MATIC-powered automated widgets display what a user is listening to now, including his or her top song of the week, top songs of the month, most recently played songs, etc.

Custom widgets can also be created. For example, last shows seen, favorite love songs, top hip hop movies, etc.

MOG Page Customization

More ways to customize a MOG page include:

  • Drag and drop technology
  • Music clips
  • Ability to embed video and audio clips
  • Skins designed by pop-artists, including Kinsey, Frank Kozik and Coop

Additional Features

  • Dedicated pages for every artist, album, and song include biography, discography, album art, and an aggregation of all corresponding posts (see “Music-focused tagging”, below). Each dedicated page includes direct links to iTunes and Amazon for purchase.
  • Music-focused tagging allows users to tag posts with artist, album, song or more to enable easier searching and automatic aggregation of posts to corresponding dedicated pages.
  • “MOG to Go” allows users to add MOG to blogs or MySpace pages.
  • To see all posts, visit the MOG all posts page

External links

Press releases and commentary

June 2006

  • Attention Music Freaks: MOG Launches Groundbreaking Music Website (press release)
  • Coolhunting.com: MOG [1]
  • BoingBoing: MOG: Social Networking Around Music[2]
  • Reuters: MOG starts test of music-based social network[3]
  • MP3.com: MySpace Rival MOG Launches[4]
  • MTV.com: iTunes + MySpace x Music Geeks = MOG, a New Site for Music Obsessives[5]
  • Redherring.com: Social Networks Aim for Niches [6]
  • CIO Today: MOG.com Aims To Be MySpace of Music[7]
  • Spin.com: New Website Mixes Networking, Musical Taste[8]
  • Reuters/Billboard: Sites Tap into Social Networks for Music Discovery[9]

July 2006

  • Newsweek: Music Mania: These Online Music Sites Will Satisfy Your Individual Taste[10]
  • Trendcentral: New Social Networking Site for Music Snobs [11]

April 2008

  • New York Times: Music Start-Up Tangos With Universal, Sony[12]
  • TechCrunch: Record Labels Strategically Invest $2.8M in MOG[13]

December 2008

  • TechCrunch: MOG Music Network Pushes Back Affiliate Payments, Are They In Trouble?[14]

January 2009

  • TechCrunch: MOG Has Created the Ultimate Streaming Music App; Too Bad It May Never Launch[15]

October 2009

  • “PR News Wire”: MOG Announces Premium Digital Music Service Coming Soon[16]
  • “The New York Times”: Still Hoping to Sell Music by the Month[17]
  • “Associated Press”: Music blog to offer high-quality song streaming[18]
  • “ ReadWriteWeb”: MOG Launching Five Dollar All-You-Can-Hear Music Service[19]
  • “Wall Street Journal”: The Daily Start-Up: Shazam Is Music To Kleiner’s Ears[20]
  • “Reuters”: MOG Announces Premium Digital Music Service Coming Soon[21]
  • “VentureBeat”: MOG signs deals with four major music labels, independents[22]
  • “Gartner”: MOG Steps Up From Blogs to Subscription Music Service – Licensing Prowess as Important As Tech[23]
  • “PaidContent”: MOG.com Inks Deals With Majors; Streaming Service To Launch ‘Before Thanksgiving’[24]
  • “Billboard Business News”: Blog Network MOG to Add New Web Site Services[25]
  • “Giga.Om”: With MOG, Will Music Subscription Services Hit a Tipping Point?[26]
  • “Wired News”: MOG’s $5 Per Month Music Service Highlights Spotify Obstacle[27]
  • “Yahoo Tech News”: Music blog to offer music streaming service[28]
  • “Digital Music News”: MOG All Access: Coming in time for Thanksgiving…[29]
  • “VentureWire”: Mog Touts ‘Best Tools’ For Online Music[30]
  • “Hypebot”: MOG Readies Premium Music Streaming[31]
  • “Guardian.co.uk”: Meet MOG, the latest contender for the online music crown[32]
  • “Digital Media Wire”: MOG to Debut $5 Streaming Music Service Next Month[33]
  • “The Register”: Skype founders 'to launch Spotify killer'[34]
  • “Softpedia”: 'MOG All Access' Music Streaming Service to be Launched in the US[35]
  • “Pocket Lint”: MOG readies $5 music subscription[36]
  • “Indie Music Tech”: MOG Announces Premium Digital Music Service[37]
  • “Radio Business Report”: MOG says digital music service coming[38]
  • “Mashable”: MOG Promises $5 Monthly All-You-Can-Eat Music Starting December 2[39]

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