Retargeter
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| File:Retargeter Logo.gif | |
| Type | Private Start-Up |
|---|---|
| Founded | April, 2009 |
| Headquarters | San Francisco, California, USA |
| Key people | Arjun Dev Arora |
| Industry | Online Advertising |
| Products | ReTargeting |
| Website | www.retargeter.com |
ReTargeter is based in San Francisco and was founded by Arjun Dev Arora. ReTargeter provides site based retargeting solutions for small to medium sized businesses (showing a site’s ads exclusively to the sites visitors after they have left the site). It is one of the first self-serve ad networks for internet site based behavioral retargeting, allowing small and medium sized businesses access to this technology.
Sponsorships
ReTargeter recently co-sponsored TechCrunch's August Capital party in Menlo Park, California.[1].
History and Services
Arjun Dev Arora, after having worked for Yahoo! Real Estate, founded ReTargeter in April 2009.
ReTargeter provides a key online marketing service. By focusing on retaining customers, ReTargeter attempts to increase conversion rates for websites.[2]. ReTargeter targets users once they have browsed through a specific site.[3]. Then ReTargeter reminds that user of the products/services sold by the aforementioned site through various sized banner ads on thousands of sites, as the user continues to surf the web.[4].
References
- ↑ Arrington, Michael (July 12, 2009). "The Realtime CrunchUp + The August Capital Summer Party". TechCrunch. http://www.techcrunch.com/2009/07/12/thanks-everyone-the-real-time-crunchup-the-august-capital-summer-party/. Retrieved 2009-07-13.
- ↑ Campbell, Anita (June 2, 2009). "Retarget Your Customers Creatively: Bring Them Back!". Small Business Trends Radio. http://www.smbtrendwire.com/2009/06/02/retarget-your-customers-creatively-bring-them-back/. Retrieved 2009-06-08.
- ↑ Capper, Russ (May 16, 2009). "Flashback- Arjun Arora of ReTargeter.com". The Business Makers Radio Show. http://www.thebusinessmakers.com/episodes/shows/2009/may-2009/episode-206/flashback-206.html. Retrieved 2009-06-08.
- ↑ Seebacher, Noreen (May 1, 2009). "Hunting Ad Revenue". GlobeSt. http://www.globest.com/news/1396_1396/insider/178409-1.html. Retrieved 2009-06-08.
External links
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