TheFind.com

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The Find, Inc.
Type Private
Founded 2005
Headquarters Mountain View, California, USA
Key people Siva Kumar, co-founder and CEO
Industry Shopping Search, Discovery Shopping
Website thefind.com

TheFind.com is a discovery shopping search engine targeting lifestyle products such as apparel, accessories, home and garden, fitness, kids and family, and health and beauty. [1]

History

TheFind Inc, was founded in 2005 as FatLens Inc., initially specializing in event tickets search but later expanding to product search. On October 31, 2006 the site was re-launched as TheFind.com with an emphasis on discovery shopping search for lifestyle products. TheFind.com is a privately-held company in Mountain View, California and received initial funding from Redpoint Ventures, Lightspeed Venture Partners and Cambrian Ventures. [2] In 2007, they received an additional $15 million in funding led by Bain Capital Ventures.[3]

Business model

File:Screen thefind2.jpg
Screenshot of TheFind.com

TheFind.com positions itself as a discovery shopping search engine[4], in contrast to a Comparison Shopping Engine model more commonly used for computers and electronics. According to the company's website, the search database includes over 320 Million products from over 500,000 online stores.[5] Products are added to the search via crawling as well as merchant feeds. The search results are ranked using an algorithm based on relevancy and popularity, rather than a pay-for-placement ranking. [6] Clicking on a product from a search results page takes the user to the merchant's site where the product can be purchased directly from the merchant. Since its re-launch, TheFind.com has announced several additional features including color search [7] and find similar items [8]

Partnerships

TheFind.com has content partnerships with several established web and media properties including PayPal[9] and Glam Publishers Network[10], as well as several blogs such as Celebrity-Babies.com, Popgadget.net, and ConnectingMoms.com.

Growth

On March 28, 2007, TheFind.com announced that it has experienced a 540% increase in unique visits since its launch on October 31, 2006, and a change from 141,625 visits in November 2006 to a run rate of over 900,000 visits in March 2007. They also reported a monthly traffic growth rate of over 35% for Q1 2007. [11] Quantcast.com, the leading media measurement service, shows TheFind.com at 7 million visitors per month as of Nov 2008 (http://www.quantcast.com/thefind.com)

On August 29, 2007 TheFind.com acquired the women's fashion shopping site Glimpse.com.[12] TheFind.com now powers shopping results at Glimpse.com.

Charitable campaigns

TheFind.com periodically runs "Color for a Cause" campaigns to raise money for charities. During each campaign, TheFind.com donates $1 to the selected charity each time users run a search that contains a designated color. In the first campaign launched on January 2007, TheFind.com donated $1 per user per day for searches that contained the color red, raising a total of $10,000 for the humanitarian aid charity Doctors Without Borders. [13] In the campaign launched in April 2007, searches that contained the color pink netted $1 per user per day for the breast cancer research organization Susan G. Komen for the Cure. [14]

Industry recognition and awards

In January 2007, SEO consultant Charles Knight named TheFind.com to his list of The Top 100 Alternative Search Engines, [15]. To be included on the list, search engines must demonstrate superiority to Google for that site's search specialty. [16] TheFind.com has remained on this list for each monthly update[17][18][19][20][21] and is the only search engine listed in the Shopping Search category.

In April 2007, Red Herring magazine named TheFind.com as a finalist for the Red Herring 100, [22] a selection of the top private companies based in North America that play a leading role in innovation and technology. TheFind.com was also nominated for a 2007 Webby Award in the Best Retail category.[23]

TheFind has been mentioned on several industry related blogs and social communities, including ComparisonEngines.com and eCommerceOptimization.com. The company continues to generate buzz surrounding their services by announcing new features [24] which include their mini-malls, virtual shopping districts and local search capability[25]. Siva Kumar, company CEO, has also conducted interviews [26] with industry professionals.

See also

References

  1. ↑ Mitra, Sramana (2007-04-03). "TheFind: LifeStyle Shopping (Part 1).". Sramana Mitra on Strategy. http://www.sramanamitra.com/blog/784. 
  2. ↑ Marshall, Matt (2006-10-26). "Thefind.com, another shopping search engine, aims for comprehensiveness". VentureBeat.com. http://venturebeat.com/2006/10/26/thefindcom-another-shopping-search-engine-aims-for-comprehensiveness/. 
  3. ↑ Sorkin, Andrew Ross (2007-07-13). "TheFind Locates $15 Million in V.C. Funding". The New York Times. http://dealbook.blogs.nytimes.com/2007/07/13/thefind-locates-15-million-in-vc-funding/. 
  4. ↑ Marshall, Matt (2006-10-26). "Thefind.com, another shopping search engine, aims for comprehensiveness". VentureBeat.com. http://venturebeat.com/2006/10/26/thefindcom-another-shopping-search-engine-aims-for-comprehensiveness/. 
  5. ↑ "About Us". TheFind.com. http://www.thefind.com/main/AboutUs.fhtml. 
  6. ↑ "TheFind.com Launches Next-Generation Shopping Search Engine That Helps Consumers Find Any Product Sold Online". 2006-10-31. http://www.prnewswire.com/news/index_mail.shtml?ACCT=104&STORY=/www/story/10-31-2006/0004463174&EDATE=. 
  7. ↑ Smith, Brian (2006-12-10). "TheFind Launches Color (For a Cause) Search". ComparisonEngines.com. http://www.comparisonengines.com/2006/12/10/thefind-launches-color-for-a-cause-search/. 
  8. ↑ "TheFind.com Launches 'Find Similar Items' Tool That Allows Shoppers To Organize Millions of Products Into Custom Catalogs". 2007-02-28. http://www.prnewswire.com/news/index_mail.shtml?ACCT=104&STORY=/www/story/02-28-2007/0004536286&EDATE. 
  9. ↑ "TheFind.com Announces New Shopping Search Engine Dedicated Exclusively to PayPal". PR News Today. 2007-06-12. http://www.prnewstoday.com/release.htm?cat=computer-electronics&dat=20070612&rl=AQTU06312062007-1. 
  10. ↑ Smith, Brian (2007-03-24). "TheFind Gets More In Touch With Its Feminine Side". ComparisonEngines.com. http://www.comparisonengines.com/2007/03/24/thefind-gets-more-in-touch-with-its-feminine-side/. 
  11. ↑ "TheFind.com is the Fastest-Growing Next-Generation Shopping Search Engine". 2007-03-28. http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/03-28-2007/0004554936&EDATE=. 
  12. ↑ "Glimpse Is Now Part Of TheFind.com Shopping Family". eCommerceOptimization. 2007-08-29. http://www.ecommerceoptimization.com/articles/glimpse-is-now-part-of-thefindcom-shopping-family. 
  13. ↑ "TheFind.com's Color Search Raises Funds for Global Doctors". DirectMag.com. 2007-01-22. http://directmag.com/disciplines/search-webmarketing/find_search_global/. 
  14. ↑ "Color for a Cause – Helping Susan G Komen for the Cure". TheFindBlog. 2007-04-12. http://blog.thefind.com/thefind_theblog/2007/04/color_for_a_cau.html. 
  15. ↑ Knight, Charles (2007-01-29). "The Top 100 Alternative Search Engines". Read/Write Web. http://www.readwriteweb.com/archives/top_100_alternative_search_engines.php. 
  16. ↑ Knight, Charles (2007-02-27). "The Top 100 Alternative Search Engines, February 2007". Read/Write Web. http://www.readwriteweb.com/archives/top_100_alternative_search_engines_feb07.php. 
  17. ↑ Knight, Charles (2007-03-28). "Top 100 Alternative Search Engines, March 2007". Read/Write Web. http://www.readwriteweb.com/archives/top_100_alternative_search_engines_mar07.php. 
  18. ↑ Knight, Charles (2007-05-01). "Top 100 Alternative Search Engines, April 2007". Read/Write Web. http://www.readwriteweb.com/archives/top_100_alt_search_engines_april07.php. 
  19. ↑ Knight, Charles (2007-06-06). "Top 100 Alternative Search Engines, June 2007". Read/Write Web. http://altsearchengines.com/2007/06/06/the-top-100-alternative-search-engines-june-2007-2/. 
  20. ↑ Knight, Charles (2007-07-02). "Top 100 Alternative Search Engines, July 2007". Read/Write Web. http://altsearchengines.com/2007/07/02/the-top-100-alternative-search-engines-july-2007/. 
  21. ↑ Knight, Charles (2007-08-01). "Top 100 Alternative Search Engines, August 2007". Read/Write Web. http://altsearchengines.com/2007/08/01/the-top-100-alternative-search-engines-august/. 
  22. ↑ "Red Herring 100 North America Awards Finalists". The Red Herring. 2007-04-25. http://www.herringevents.com/spring07/200finalists.html. 
  23. ↑ "11th Annual Webby Awards Unveil Nominees for Best Websites, Videos, and Ads of the Year". WebbyAwards.com. 2007-04-10. http://www.webbyawards.com/press/press-release.php?id=127. 
  24. ↑ "Comparison Shopping Features". eCommerceOptimization. 2007-11-14. http://www.ecommerceoptimization.com/articles/thefindcom-adds-new-shopping-features-enhanced-search-history/. 
  25. ↑ "Local Search Capabiity". eCommerceOptimization. 2007-12-12. http://www.ecommerceoptimization.com/articles/thefind-launches-local-search-capability-with-in-store-availibility-maps/. 
  26. ↑ "Siva Kumar Interview". eCommerceOptimization. 2007-11-01. http://www.ecommerceoptimization.com/articles/interview-siva-kumar-talks-about-thefindcom/. 

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